HARD + SHINY

Gareth Pugh and Carson McColl are creative directors and co-founders of the award winning independent design studio HARD+SHINY, based at Somerset House in London.

The pair started in fashion – showing under Pugh’s name they ran a successful fashion brand for over fifteen years, staging critically acclaimed fashion shows in London, Paris and New York – before shifting focus toward stage and screen, and large scale special projects.

Over the past decade the couple have steadily gained a reputation for an audacious and original creative approach, rigorous attention to detail, and high impact, unforgettable storytelling.

Together they have worked with some of the most popular artists of our time – including Beyoncé, Lady Gaga and Rihanna – and with some of the world’s most important cultural institutions, including The Metropolitan Museum of Art and the Louvre, as well as designing shows for the New York City Ballet, the Opéra Garnier and the Royal Ballet & Opera.

Most recently the pair moved into film, heading up both production and costume design for Danny Boyle’s 2025 blockbuster ‘28 Years Later’ and on his upcoming 2026 feature, ‘Ink.’