In close collaboration with the American luxury brand’s founders, we have worked with Chrome Hearts across several major projects — including a three way collaboration with the celebrated choreographer Benjamin Millipied at NYFW — but most prominently with a capsule collection released in 2014, and via a forthcoming jewellery line, slated for release in 2021.
As part of this ongoing collaboration, we dressed Bella Hadid in a signature look from the Gareth Pugh x Chrome Hearts capsule collection for the red carpet of the 2018 Met Gala.
In 2010 Gareth was commissioned by MAC Cosmetics to create a full scale make up line for global sale. The line was release in late 2011 and was an immediate success, selling out globally within weeks of its release.
In late 2012 we were commissioned by DeBeers to create a piece of jewellery showcasing their ethically-sourced Forevermark diamonds. The final piece — worth in excess of £1M — was set with 100 Forevermark stones and was unveiled in a major ceremony in Mumbai in the summer of 2013.
Invited by Grey Goose and Elton John to create a custom bar to be sold at auction in support of the Elton John AIDS Foundation, we designed and produced a fold-out ebony cube drinks cabinet. It sold at auction for £40,000 — the most raised by any lot in its category.
Following in the footsteps of Vivienne Westwood and Zaha Hadid, in 2011 we were invited by Brazilian accessories giant Melissa to design a new range of footwear. Initially released in Latin America, the range quickly sold out — moving 40,000 pairs over the first six months — leading to a worldwide rollout in 2012.
Invited by Mercedes Benz to reimagine our Spring/Summer 2017 show, as headline designer at Beijing Fashion Week, we initiated a full scale takeover of Beijing’s art district, culminating in a live fashion show.
Commissioned by fashion industry institution Le Book to create a custom collector’s piece and design the visual identity for their year long global programme, following in the footsteps of Yohji Yamamoto, Azzedine Alaia, Karl Lagerfield and Yves Saint Laurent.
In 2010 we were invited by Absolut to create a limited edition bottle titled ‘Absolut Mode.’ The design was an immediate success and sold out within days of its release.
Following in the footsteps of Alexander McQueen and the iconic set designer Es Devlin, in 2014 we were invited to design and produce the V&A’s Christmas tree, as the centrepiece of the museum’s festive programme.
Alongside Viktor + Rolf, Vivienne Westwood and Christian Lacroix, in 2007 — as part of Nymphenburg’s couture series reimagining the Commedia dell’arte — we designed this limited edition figurine, later sold for a six figure sum to Nymphenburg private clientele.
Invited by Nick Knight to contribute to his take on Veuve Cliquot’s ‘Widow Series’ we created a fashion film with Ruth Hogben and an immersive live experience as part of the project’s launch event in an abandoned building on London’s Kingsway.
In late 2009 Gareth was commissioned by Nick Knight to create a custom look to feature in a global ad campaign starring model Julia Stegner, showcasing the new Mercedes SLS.
Working in collaboration with French perfumer Symrise, in 2008 we created a limited edition fragrance, launched at New York Fashion Week and sold exclusively at Seven NY. An immediate hit, it sold out within days of its launch.
Designed in collaboration with Daytrip studios, in 2010 we were commissioned by Chinese retail giant I.T. to open the first Gareth Pugh standalone store in the heart of Hong Kong’s luxury fashion district. The store — a highly stylised LED-lined ‘black box’ — proved a huge success, trading until 2017.