In close collaboration with the American luxury brand’s founders, we have worked with Chrome Hearts across several major projects most prominently with a capsule collection released in 2014, and via a forthcoming jewellery line released in 2024.
As part of this ongoing collaboration, we dressed Bella Hadid in a signature look from the Gareth Pugh x Chrome Hearts capsule collection for the red carpet of the 2018 Met Gala.
In 2010 Gareth was commissioned by MAC Cosmetics to create a full scale make up line for global sale. The line was release in late 2011 and was an immediate success, selling out globally within weeks of its release.
In late 2012 we were commissioned by DeBeers to create a piece of jewellery showcasing their ethically-sourced Forevermark diamonds. The final piece — worth in excess of £1M — was set with 100 Forevermark stones and was unveiled in a major ceremony in Mumbai in the summer of 2013.
Invited by Grey Goose and Elton John to create a custom bar to be sold at auction in support of the Elton John AIDS Foundation, we designed and produced a fold-out ebony cube drinks cabinet. It sold at auction for £40,000 — the most raised by any lot in its category.
Following in the footsteps of Alexander McQueen and the iconic set designer Es Devlin, in 2014 we were invited to design and produce the V&A’s Christmas tree, as the centrepiece of the museum’s festive programme.
In late 2009 Gareth was commissioned by Nick Knight to create a custom look to feature in a global ad campaign starring model Julia Stegner, showcasing the new Mercedes SLS.
Designed in collaboration with Daytrip studios, in 2010 we were commissioned by Chinese retail giant I.T. to open the first Gareth Pugh standalone store in the heart of Hong Kong’s luxury fashion district. The store — a highly stylised LED-lined ‘black box’ — proved a huge success, trading until 2017.