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    <loc>https://hardandshiny.com/portfolio</loc>
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    <lastmod>2026-02-10</lastmod>
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      <image:title>PORTFOLIO - Free Your Mind, 2023</image:title>
      <image:caption>Directed by Danny Boyle and Boy Blue with set design by Es Devlin, Free Your Mind is an immersive new large-scale stage-show reimagining The Matrix. In 1999, The Matrix depicted a world in which humanity is imprisoned in a virtual reality, as sentient machines harvested their energy. Nearly 25 years later, Free Your Mind reimagines The Matrix as an allegory, depicting a world where humans are enslaved by algorithms and entrapped by surveillance capitalism. The show premieres October 13 2023 in Manchester at the new Aviva Studios, home of Factory International. Costume Design: HARD+SHINY</image:caption>
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      <image:title>PORTFOLIO - Gareth Pugh x Chrome Hearts (2014 — Ongoing)</image:title>
      <image:caption>In close collaboration with the American luxury brand’s founders, we have worked with Chrome Hearts across several major projects most prominently with a capsule collection released in 2014, and via a forthcoming jewellery line released in 2024.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ca63051a5682742fdd4fc7b/1665580331808-5QXELV6PCP7T9NBYFNN6/FILM.png</image:loc>
      <image:title>PORTFOLIO - 'MOVEment,' Fashion x Dance Short, 2015</image:title>
      <image:caption>Gareth Pugh x Ruth Hogben x Wayne McGregor: MOVEment Alongside Prada, Alexander McQueen, and Hussein Chalayan, at the invitation of AnOther Magazine — as part of a larger project pairing choreographers with fashion designers, — we worked with Wayne McGregor and Ruth Hogben to create a stark and provocative film short presented to the public at Sadler’s Wells Lilian Baylis Studio. Watch Now</image:caption>
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      <image:title>PORTFOLIO - Rolls Royce Motor Cars, 2021</image:title>
      <image:caption>Creative Direction across the reveal of the Rolls Royce Black Badge ‘Ghost’ in Miami, Florida in November 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ca63051a5682742fdd4fc7b/1675434445160-JQI84WEOMOKCM75ICLJQ/image-asset.jpeg</image:loc>
      <image:title>PORTFOLIO - This Bright Land, Somerset House, 2022</image:title>
      <image:caption>This Bright Land is a major new festival taking place across the month of August at Somerset House in the heart of London’s West End. Created by HARD + SHINY in a co-production with Somerset House, This Bright Land launched in August 2022 to rave reviews and welcomed more visitors in Year 1 than Glastonbury (210,000+) “The summer’s most joyful festival… a month-long extravaganza. A radical addition to London’s cultural scene, unlike any festival before it….” — Evening Standard</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ca63051a5682742fdd4fc7b/1695041094570-WJ5JE2DHLNHYCISDZC0Q/image-asset.jpeg</image:loc>
      <image:title>PORTFOLIO - Beyoncé, Renaissance World Tour, 2023</image:title>
      <image:caption>Custom look for Beyoncé’s Renaissance World Tour</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ca63051a5682742fdd4fc7b/1602515100013-ZA0Q0AOI84ZRKOQBCCPR/GP_The%2520Reconstruction_Georgie%2520Bee%2520as%2520Plague.jpg</image:loc>
      <image:title>PORTFOLIO - Gareth Pugh, ‘The Reconstruction,’ 2020</image:title>
      <image:caption>A fashion collection presented for the first time as a ‘visual album’ — 13 iconic looks inspired by 13 iconic songs, captured in 13 explosive fashion films, created in close collaboration with the globally renowned image-maker and iconoclast Nick Knight. Read more</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ca63051a5682742fdd4fc7b/1770728695282-9MD0XELHMUMTC7DG109T/IMG_2826.jpg</image:loc>
      <image:title>PORTFOLIO - 28 YEARS LATER: THE BONE TEMPLE</image:title>
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  <url>
    <loc>https://hardandshiny.com/whoweare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-07</lastmod>
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      <image:title>WHO WE ARE</image:title>
      <image:caption>HARD + SHINY Co-Founders Gareth Pugh &amp; Carson McColl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ca63051a5682742fdd4fc7b/1602501851432-JTLASFA94SD7XZ60JQ3E/BRANDWALL2020.jpg</image:loc>
      <image:title>WHO WE ARE</image:title>
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  <url>
    <loc>https://hardandshiny.com/contact</loc>
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    <lastmod>2020-10-12</lastmod>
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